Globacom has emerged one of the 10 most valuable brands in Africa

Globacom has emerged one of the 10 most
valuable brands in Africa and the only
privately owned company to make the top
10 at the inaugural Brand Africa 100
Awards..
The ceremony was held on Thursday,
September 29, by Brand South Africa and
Brand Leadership Academy, in South Africa.
Brand Africa 100, according to the
organisers, was based on a multi-tier
methodology that incorporates qualitative,
quantitative and secondary research.
Developed by the Brand Leadership
Academy, in partnership with TNS and Brand
Finance Plc, this seminal research has setthe
standard for brand evaluation on the
continent.
The valuation also takes into consideration
how brands are evaluated by both
consumers and investors, taking into
consideration how consumer affinity for
brands translates into value for the
investors.
It was conducted across Botswana,
Democratic Republic of Congo, Ghana, Kenya,
Nigeria, South Africa, Tanzania, Uganda and
Zambia.
Being named among the continent’s top
indigenous brands is an honour on the
chairman of Globacom, Dr Mike Adenuga,
whose vision has propelled the company to
this level in eight years of its establishment.
Adenuga's dogged commitment to growing
an African telecomm-unications behemoth
has propelled the extension of Globacom to
Benin Republic, Ghana, Senegal, Gambia and
Ivory Coast.
The results of the Brand Africa 100 awards
proved that African brands were gradually
making a headway, representing 33.7 per
cent of all the brands nominated, while
international brands had 66.3 per cent.


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